Websites and marketingfor tanning salons.
Tanning is seasonal and event-driven, so timing is everything. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How tanning salons win customers online, and what I would put in place to win more of them.
How customers choose
Tanning is seasonal and event-driven. Demand rises before summer, holidays, proms, weddings and parties, and clients want to book quickly, often for the same week. Packages and memberships smooth out the quieter months.
What the website has to do
The site should sell packages and memberships online, take bookings for spray tans and mobile appointments and explain how to prepare for and care for a tan. Pages for events and group bookings capture higher-value work.
What keeps it busy
Ad campaigns timed to event seasons, reminders to members and prep and aftercare messages make a big difference. Reviews and a Google profile with clear hours and prices help you win the last-minute searches that make up much of this business.
Where it usually leaks
The places tanning salons most often lose a customer who was ready to buy.
- Packages and memberships are only sold at the desk.
- Every treatment sits on one page, so searches for a specific treatment go to directories instead.
- Booking means a DM conversation, and half of them never turn into an appointment.
- Clients book once and never get a reason to rebook.
Where I’d start
A page per treatment, booking straight from every page, and a review request built into the booking confirmation.
- Online packages and memberships
- Booking for spray and mobile tans
- Event season ad campaigns
- Prep and aftercare messages
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- spray tan near me
- tanning salon
- mobile spray tan
Services that fit
- SEOTreatment pages that rank above the aggregator directories.
- Web DesignA site that looks the part and books in two taps.
- Meta AdsInstagram and Facebook campaigns for new clients and quiet days.
- Email MarketingRebooking reminders and offers for regulars.
Work from a similar business
Bocci Salon & SpaTop three locally for 12 treatment searchesQuestionsworth asking.
- How much does a website for tanning salons cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with tanning salons anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Why do directories rank above my salon for my own treatments?
- Because they have a page for each treatment and you probably do not. I rebuilt a salon site with a page per treatment, fixed its schema markup and business profile, and it now sits in the local top three for twelve treatment searches it used to lose.
- Can the site use my existing booking system?
- Almost always. Fresha, Vagaro, Booksy, Square and most others embed or link cleanly. The point is that booking is one tap from every page, whichever system sits behind it.
More in beauty & personal care
All industries- Hair salons
- Barbershops
- Nail salons
- Day spas
- Med spas and aesthetic clinics
- Lash and brow studios
- Tattoo studios
- Makeup artists
- Estheticians and facialists
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call