Websites and marketingfor lash and brow studios.
Lash and brow clients come back every few weeks, if you remind them. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How lash and brow studios win customers online, and what I would put in place to win more of them.
How customers choose
Lash and brow clients are some of the most loyal customers in beauty, as long as they are reminded. Extensions need infills every few weeks, lifts and laminations last a set time, and clients who lapse often simply forgot to book.
What the website has to do
The site should explain each treatment with aftercare guidance, handle patch tests as part of booking and show before and after photos. Pages for lash extensions, lifts, brow lamination and tinting answer specific searches and help clients choose.
What keeps it busy
Automatic infill and rebooking reminders do more for revenue than almost anything else. Reviews and photo galleries on Instagram and Google bring in new clients, and a referral reward helps happy clients bring their friends.
Where it usually leaks
The places lash and brow studios most often lose a customer who was ready to buy.
- Infill timing is left to the client, so many lapse.
- Every treatment sits on one page, so searches for a specific treatment go to directories instead.
- Booking means a DM conversation, and half of them never turn into an appointment.
- Clients book once and never get a reason to rebook.
Where I’d start
A page per treatment, booking straight from every page, and a review request built into the booking confirmation.
- Treatment pages with aftercare
- Booking with patch test handling
- Automatic infill reminders
- Before and after galleries
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for lash and brow studios cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with lash and brow studios anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Why do directories rank above my salon for my own treatments?
- Because they have a page for each treatment and you probably do not. I rebuilt a salon site with a page per treatment, fixed its schema markup and business profile, and it now sits in the local top three for twelve treatment searches it used to lose.
- Can the site use my existing booking system?
- Almost always. Fresha, Vagaro, Booksy, Square and most others embed or link cleanly. The point is that booking is one tap from every page, whichever system sits behind it.
More in beauty & personal care
All industries- Hair salons
- Barbershops
- Nail salons
- Day spas
- Med spas and aesthetic clinics
- Tattoo studios
- Makeup artists
- Estheticians and facialists
- Tanning salons
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call