Websites and marketingfor med spas and aesthetic clinics.
Aesthetic clients want results and safety, in that order of search and the reverse order of decision. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How med spas and aesthetic clinics win customers online, and what I would put in place to win more of them.
How customers choose
Aesthetic clients search for treatments and results, but they choose based on safety and the practitioner's credentials. They want to know who will be treating them, what qualifications they have, what the treatment costs and what the results will realistically look like.
What the website has to do
The site should give each treatment a page with prices, what to expect, recovery and safety information, and practitioner credentials shown on every page rather than only on an about page. Consultation booking should be simple, and before and after galleries should be shared with consent and presented honestly.
What keeps it busy
Top-up reminders timed to each treatment are the main driver of repeat revenue. Memberships, careful paid social campaigns that follow advertising rules for medical treatments, and reviews that mention the practitioner by name all help build a loyal client base.
Where it usually leaks
The places med spas and aesthetic clinics most often lose a customer who was ready to buy.
- Practitioner credentials sit on an about page nobody reads.
- Every treatment sits on one page, so searches for a specific treatment go to directories instead.
- Booking means a DM conversation, and half of them never turn into an appointment.
- Clients book once and never get a reason to rebook.
Where I’d start
A page per treatment, booking straight from every page, and a review request built into the booking confirmation.
- Treatment pages with prices, results and safety
- Practitioner credentials on every page
- Consultation booking
- Top-up reminders timed to each treatment
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- botox near me
- lip filler cost
- medical spa
Services that fit
- SEOTreatment pages that rank above the aggregator directories.
- Web DesignA site that looks the part and books in two taps.
- Meta AdsInstagram and Facebook campaigns for new clients and quiet days.
- Email MarketingRebooking reminders and offers for regulars.
Work from a similar business
Bocci Salon & SpaTop three locally for 12 treatment searchesQuestionsworth asking.
- How much does a website for med spas and aesthetic clinics cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with med spas and aesthetic clinics anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Why do directories rank above my salon for my own treatments?
- Because they have a page for each treatment and you probably do not. I rebuilt a salon site with a page per treatment, fixed its schema markup and business profile, and it now sits in the local top three for twelve treatment searches it used to lose.
- Can the site use my existing booking system?
- Almost always. Fresha, Vagaro, Booksy, Square and most others embed or link cleanly. The point is that booking is one tap from every page, whichever system sits behind it.
More in beauty & personal care
All industries- Hair salons
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- Tattoo studios
- Makeup artists
- Estheticians and facialists
- Tanning salons
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call