Ibrahim Ayodeji Maroof
Web developer and marketing systems builder, trading as The Deji
I design and build websites, then build the systems that make them earn: search, email, ads, and the automation between them. Most of my clients are businesses with something real to sell and nobody in-house to sell it for them.
Ibrahim Ayodeji Maroof, working as The Deji
- 40+
- Websites built
- WordPress, Shopify, Wix, custom
- 3.1x
- Direct bookings
- Effortless Stays
- 20.6%
- Of revenue from email
- Apparel store, Klaviyo
- 30+
- Client reviews
- Fiverr
How I got here
I started where a lot of people in this trade start, which is making things look better. Flyers, logos, then landing pages, mostly for people who could not afford to pay anyone. That work taught me one thing fast: a page nobody finds, and nobody buys from, is decoration. It does not matter how good it looks.
So I learned to build instead of only draw. WordPress first, because that is what clients already had, then Shopify, Wix and Squarespace, and eventually React and TypeScript for the jobs where none of those were the right answer. Somewhere in there the work changed shape. I stopped designing pages and started building the machine around them: the search pages, the email flows, the checkout, the forms that feed a CRM.
I did all of that alongside my degree at the Federal University of Technology, which I finished this year. Freelancing through a technical degree is a particular kind of exhausting, and it taught me the habit I now sell hardest: decide the scope, write it down, and ship on the date you gave. Nobody who is up against a deadline every week stays casual about deadlines.
Now it is client work full time, trading as The Deji. More than forty websites built so far, ten of them in the portfolio here where you can open the live site and use it, and more than thirty reviews on Fiverr. Several brands I still run the email and the SEO for months after launch. Two arrived through introductions I did not go looking for: one from Wayne Coyne, one a joint venture with Snoop Dogg. Worth saying not because a famous name builds anything, but because referrals have been the only marketing I have needed so far.
I work from Nigeria, mostly with clients in the United States, and some in the United Kingdom, Australia and France. Part of my day overlaps with theirs for calls and questions. The rest is quiet build time, which is when the actual work gets done.
Federal University of Technology, Akure
Graduated 2026.
How I help a business grow
Four mechanisms, in the order a customer meets them. Each one names what changes and what it did on a real project.
Getting found by people already looking
Most sites bury every service on one page, which gives a search engine nothing specific to rank and an AI assistant nothing specific to quote. I split them out, one page per thing you sell, each with its own schema markup and its own answer to the question a customer actually types.
Bocci Salon now sits in the local top three for twelve treatment searches it used to lose to directories.
Turning those visits into orders
A visitor decides in a couple of seconds, and a slow site spends both of them loading. I build for speed first, then structure the page around the one action that matters, whether that is a booking, a checkout, or a form.
Effortless Stays went from 4.2s to 1.1s and tripled its direct bookings, cutting the marketplace commission out of about a fifth of its revenue.
Making the customers you have come back
Winning a customer costs money; keeping one mostly costs attention. I set up the email flows that do it automatically: the welcome, the abandoned cart, the post-purchase, the win-back, written in the brand voice rather than a template.
On one apparel store the flows I run drove 20.6% of total revenue in a month, up 52% on the period before.
Taking the manual work off your desk
A lot of what slows a business down is a person retyping something a computer already knows. Intake forms, bookings, lead handover, invoicing. I build the portal or the automation, and the hours come back.
NeuroResonant Health cut patient intake from 25 minutes to 6 and dropped 91% of the manual re-entry that went with it.
What working together looks like
A scope before any code
You get a written document listing every page and deliverable, a fixed price, and a launch date, before I start. It is what I am held to.
One person, whole project
The person who designs the site also builds it, runs the ads, and writes the email flows. Nothing is lost handing off between three suppliers.
You keep the keys
Code, design files, domain, and every third-party login are in your name. Nothing is hosted on my accounts and there is no platform to leave.
Want to talk about your project?
Bring the problem rather than a spec. A call is the fastest way to find out whether I am the right person for it, and I will say so if I am not.
Prefer to write it down? Send a brief instead.