Websites and marketingfor physiotherapy and physical therapy clinics.
Most patients arrive after an injury and want to know how long it will take. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How physiotherapy and physical therapy clinics win customers online, and what I would put in place to win more of them.
How customers choose
Most physiotherapy patients arrive after an injury, surgery or a long period of pain. They want to know if you treat their problem, how long recovery might take and what it costs if they are paying themselves. Sports injuries, back and neck pain and post-operative rehab each bring a slightly different patient with different questions.
What the website has to do
The site should have injury and condition pages with honest recovery guidance, online booking that shows self-pay prices, and intake forms patients complete before arriving. Clinician profiles with specialisms help patients choose, especially for sports or women's health work. Insurance and referral information should be easy to find.
What keeps it busy
Between sessions, short emails with exercise reminders and progress check-ins keep patients engaged and less likely to drop out early. Reviews that describe recovery stories, local search for each type of injury and relationships with gyms and sports clubs bring in a steady flow of new patients.
Where it usually leaks
The places physiotherapy and physical therapy clinics most often lose a customer who was ready to buy.
- Self-pay patients cannot see prices or book without phoning.
- New patients cannot book online, so they book with the clinic that lets them.
- Intake happens on paper at reception and staff retype every answer.
- Treatment pages are thin, so directories outrank your own site for your own services.
Where I’d start
Online booking, a page per treatment that answers what patients actually ask, and intake forms patients finish before they arrive.
- Injury and condition pages with recovery guidance
- Online booking with self-pay prices
- Intake forms before the first session
- Exercise reminder emails between sessions
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for physiotherapy and physical therapy clinics cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with physiotherapy and physical therapy clinics anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Can patients fill in intake forms before their appointment?
- Yes. I have built a multi-step intake portal for a health practice that patients complete before arriving, with questions that branch on earlier answers and a review screen for clinicians. It cut intake from 25 minutes to 6.
- Will the site work with my booking or practice software?
- Usually. Most practice and booking systems either embed or connect through an integration, and where they do not, the form can hand data over automatically. I check what yours supports on the first call.
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Sound familiar?Let’s find where yours leaks.
Book a 30-minute call