Websites and marketingfor dental practices.
Patients choose a dentist on reviews, location and whether they can book tonight. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How dental practices win customers online, and what I would put in place to win more of them.
How customers choose
Patients choose a dentist on a handful of things: reviews, how close the practice is, whether it takes new patients and whether they can book without phoning during working hours. For routine care that decision is quick. For implants, aligners or cosmetic work it is slow and researched, and the practice that explains the treatment best often wins it.
What the website has to do
A dental site should make new patient booking possible from any page, show clearly whether you are accepting new patients, and give each high-value treatment its own page. Implant, aligner, whitening and emergency pages that explain the process, the likely cost and the finance options answer what patients actually search, and they rank above the directories that otherwise take those patients.
What keeps it busy
Recall is where a practice's revenue lives, so automated reminders by email and text for check-ups and hygiene visits should run without staff chasing. For growth, reviews collected after every appointment, a Google profile with real photos of the practice and the team, and targeted campaigns for treatments like aligners keep the chairs full.
Where it usually leaks
The places dental practices most often lose a customer who was ready to buy.
- High-value treatments like implants and aligners have no pages of their own.
- New patients cannot book online, so they book with the clinic that lets them.
- Intake happens on paper at reception and staff retype every answer.
- Treatment pages are thin, so directories outrank your own site for your own services.
Where I’d start
Online booking, a page per treatment that answers what patients actually ask, and intake forms patients finish before they arrive.
- Treatment pages for implants, aligners, whitening and emergencies
- Online booking for new patients
- Finance and pricing guidance pages
- Recall reminders by email and text
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- dentist near me accepting new patients
- dental implants cost
- emergency dentist
Services that fit
- Web DesignA clear, accessible site with booking a tap away.
- Web App DevelopmentPatient intake portals and forms that sync to your systems.
- SEOTreatment pages and local search that beat the directories.
- Email MarketingRecall reminders and follow-ups that bring patients back.
Work from a similar business
NeuroResonant HealthIntake dropped from 25 minutes to 6Questionsworth asking.
- How much does a website for dental practices cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with dental practices anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Can patients fill in intake forms before their appointment?
- Yes. I have built a multi-step intake portal for a health practice that patients complete before arriving, with questions that branch on earlier answers and a review screen for clinicians. It cut intake from 25 minutes to 6.
- Will the site work with my booking or practice software?
- Usually. Most practice and booking systems either embed or connect through an integration, and where they do not, the form can hand data over automatically. I check what yours supports on the first call.
More in healthcare & clinics
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- Cosmetic and plastic surgeons
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Sound familiar?Let’s find where yours leaks.
Book a 30-minute call