Websites and marketingfor boutique hotels and B&Bs.
Guests find you on booking sites and then check your own site for a better reason to book direct. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How boutique hotels and B&Bs win customers online, and what I would put in place to win more of them.
How customers choose
Guests often find a boutique hotel or B&B on a booking site, then check its own website for a reason to book direct. If the direct booking engine is slow, the photos are poor or there is no benefit to booking direct, they go back to the platform and you pay the commission.
What the website has to do
The site should have a fast direct booking flow, clear direct booking perks such as a better rate, breakfast or late checkout, and good photography of rooms and spaces. Local guide pages rank for destination searches and help guests plan. Pages for occasions like romantic breaks or business stays attract specific guests.
What keeps it busy
Pre-arrival emails improve the experience and offer upgrades, and return guest emails encourage repeat stays. Reviews, a strong Google profile and email campaigns to past guests help fill rooms without paying commission.
Where it usually leaks
The places boutique hotels and B&Bs most often lose a customer who was ready to buy.
- The direct booking engine is slow and offers nothing the platforms do not.
- The menu is a PDF that will not load on a phone and cannot be read by search.
- Reservations and orders go through apps that take a cut and keep the customer.
- Regulars are never asked to come back, so every visit has to be won again.
Where I’d start
A fast mobile site with a real text menu, direct ordering or booking, and an email list that gives regulars a reason to return.
- A fast direct booking flow
- Direct booking perks shown clearly
- Local guide pages that rank
- Pre-arrival and return guest emails
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- boutique hotel
- bed and breakfast near
- romantic weekend away
Services that fit
- Web DesignA fast, mobile-first site with menus and booking built in.
- SEOLocal search and Google profile work for “near me” searches.
- Email MarketingA list of regulars you own, with offers that fill quiet nights.
- Meta AdsLocal campaigns for launches, events and seasonal menus.
Work from a similar business
Ziggy Zoo Brew CoA modern Shopify store, built in a weekQuestionsworth asking.
- How much does a website for boutique hotels and B&Bs cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with boutique hotels and B&Bs anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Should my menu be a PDF?
- No. A PDF is slow on a phone and search engines and assistants mostly cannot read it, so someone searching for a dish you serve will not find you. Put the menu on the page as text, and keep the PDF only as a download.
- Can I take orders without paying the delivery apps’ commission?
- For collection and your own delivery, yes. Direct ordering on your site keeps the margin and the customer details. Many places run both, using the apps for discovery and their own site for regulars.
More in food, drink & hospitality
All industries- Restaurants
- Cafés and coffee shops
- Bakeries
- Food trucks
- Caterers
- Bars and breweries
- Meal prep and food delivery businesses
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call