Websites and marketingfor food trucks.
Fans want to know where you are today. Event planners want to book you for Saturday. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How food trucks win customers online, and what I would put in place to win more of them.
How customers choose
Food truck fans want to know one thing: where are you today? Event planners want to know whether you are free on their date and what you can serve. When the schedule only lives in social media stories that disappear, both groups get frustrated.
What the website has to do
The site should have a live location and schedule page that is always up to date, a menu with prices and a catering and event booking form that asks for the date, location and guest count. Pages for weddings, corporate events and festivals help planners see what you offer.
What keeps it busy
An email or text list for regulars, with weekly locations and specials, keeps fans coming back. Partnerships with venues, breweries and event organisers bring in regular bookings, and reviews help new customers and planners trust you.
Where it usually leaks
The places food trucks most often lose a customer who was ready to buy.
- The schedule lives in Instagram stories and disappears.
- The menu is a PDF that will not load on a phone and cannot be read by search.
- Reservations and orders go through apps that take a cut and keep the customer.
- Regulars are never asked to come back, so every visit has to be won again.
Where I’d start
A fast mobile site with a real text menu, direct ordering or booking, and an email list that gives regulars a reason to return.
- A live location and schedule page
- Catering and event booking
- An email or text list for regulars
- Event planner pages
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for food trucks cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with food trucks anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Should my menu be a PDF?
- No. A PDF is slow on a phone and search engines and assistants mostly cannot read it, so someone searching for a dish you serve will not find you. Put the menu on the page as text, and keep the PDF only as a download.
- Can I take orders without paying the delivery apps’ commission?
- For collection and your own delivery, yes. Direct ordering on your site keeps the margin and the customer details. Many places run both, using the apps for discovery and their own site for regulars.
More in food, drink & hospitality
All industries- Restaurants
- Cafés and coffee shops
- Bakeries
- Caterers
- Bars and breweries
- Boutique hotels and B&Bs
- Meal prep and food delivery businesses
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call