Websites and marketingfor bars and breweries.
Events and new releases bring people in, if they hear about them. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How bars and breweries win customers online, and what I would put in place to win more of them.
How customers choose
Events and new releases bring people through the door, but only if they hear about them. Many bars and breweries announce things once on social media and reach only a small share of their fans. A quiz night, tap takeover or release can be half empty because people simply did not know.
What the website has to do
The site should have an events calendar that search engines can read, online sales for beer, merchandise and gift cards, and private hire booking with clear capacities and packages. Information about the taproom, food, opening hours and dog policy answers common questions.
What keeps it busy
Event and release emails reach far more fans than social posts. Reviews and a strong Google profile help visitors find you, and private hire pages for birthdays and company events can bring in valuable bookings on quieter nights.
Where it usually leaks
The places bars and breweries most often lose a customer who was ready to buy.
- Events are announced once on social media and missed by most fans.
- The menu is a PDF that will not load on a phone and cannot be read by search.
- Reservations and orders go through apps that take a cut and keep the customer.
- Regulars are never asked to come back, so every visit has to be won again.
Where I’d start
A fast mobile site with a real text menu, direct ordering or booking, and an email list that gives regulars a reason to return.
- An events calendar that ranks
- Online beer and merchandise sales
- Event and release emails
- Private hire booking
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- bars near me
- brewery taproom
- craft beer delivery
Services that fit
- Web DesignA fast, mobile-first site with menus and booking built in.
- SEOLocal search and Google profile work for “near me” searches.
- Email MarketingA list of regulars you own, with offers that fill quiet nights.
- Meta AdsLocal campaigns for launches, events and seasonal menus.
Work from a similar business
Ziggy Zoo Brew CoA modern Shopify store, built in a weekQuestionsworth asking.
- How much does a website for bars and breweries cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with bars and breweries anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Should my menu be a PDF?
- No. A PDF is slow on a phone and search engines and assistants mostly cannot read it, so someone searching for a dish you serve will not find you. Put the menu on the page as text, and keep the PDF only as a download.
- Can I take orders without paying the delivery apps’ commission?
- For collection and your own delivery, yes. Direct ordering on your site keeps the margin and the customer details. Many places run both, using the apps for discovery and their own site for regulars.
More in food, drink & hospitality
All industries- Restaurants
- Cafés and coffee shops
- Bakeries
- Food trucks
- Caterers
- Boutique hotels and B&Bs
- Meal prep and food delivery businesses
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call