Websites and marketingfor window cleaners.
Window cleaning lives on rounds, and the site should fill them. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How window cleaners win customers online, and what I would put in place to win more of them.
How customers choose
Window cleaning is a rounds business. Profit comes from density: many houses on the same streets, cleaned on a regular cycle, with as little driving as possible between them. New customers on existing routes are worth far more than scattered one-off jobs on the other side of town.
What the website has to do
The site should give instant quotes by house type, let customers sign up for regular cleans and pay online, and show which areas you cover. Pages for gutter cleaning, conservatories and commercial windows catch the extra work that grows the average customer value. Clear information about what happens if you cannot get access saves calls.
What keeps it busy
Automated reminders before each visit and easy online payment remove most of the admin that eats into a window cleaner's day. Targeting new customers on existing streets, through local pages and leaflets that point to online sign-up, builds route density. Reviews and a simple referral reward help neighbours sign each other up.
Where it usually leaks
The places window cleaners most often lose a customer who was ready to buy.
- New customers on an existing round are not targeted, so routes stay inefficient.
- Calls missed while you are on a job go straight to the next company on the map. Most callers never leave a voicemail.
- Competitors with fewer years and worse work outrank you on Google Maps because their profile is better kept.
- Quotes go out and nobody follows up, so they quietly go cold.
Where I’d start
A Google Business Profile that wins the map pack, a page per service and per area, and an automatic text back to every missed call.
- Instant quotes by house type
- Recurring booking and payment
- Street and area pages for your rounds
- Automatic reminders before each visit
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- window cleaner near me
- gutter cleaning
- commercial window cleaning
Services that fit
- SEOLocal search and the map pack, where most of your jobs start.
- Web DesignA fast, mobile site with a quote form that works one-handed.
- Automation & CRMMissed-call text back, quote follow-up and review requests that run themselves.
- Meta AdsSeasonal campaigns to fill the quiet months.
Work from a similar business
Effortless StaysDirect bookings up 3.1x in one quarterQuestionsworth asking.
- How much does a website for window cleaners cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with window cleaners anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Do I need a website if I already get work from referrals?
- Referrals still look you up before they call. A referral who finds a slow site or no reviews often calls the next name instead, and you never hear that it happened. The site does not replace word of mouth; it stops you losing it.
- How do I show up for nearby towns, not just my own?
- A page for each area you genuinely serve, with real detail about the work you do there, plus a Google Business Profile with the service area set properly. One page listing twelve town names does not rank for any of them.
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Sound familiar?Let’s find where yours leaks.
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