Websites and marketingfor wedding and event planners.
Couples hire a planner to make the stress disappear, and they test that on the first reply. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How wedding and event planners win customers online, and what I would put in place to win more of them.
How customers choose
Couples hire a wedding planner to make the stress disappear, and they test that on the first reply. They want to know what level of help they will get, from full planning to on-the-day coordination, and how fees work. Destination weddings bring extra questions about travel and logistics.
What the website has to do
The site should explain each planning package clearly, share real wedding stories with photos and details of how problems were solved and have an enquiry form that asks for date, location, guest count and budget. Pages for destination weddings and particular venues capture specific searches.
What keeps it busy
Consultation booking online, follow-up emails after enquiries and partnerships with venues and suppliers help you get booked. Reviews from couples are essential, and content about planning timelines and budgets attracts couples early in their planning.
Where it usually leaks
The places wedding and event planners most often lose a customer who was ready to buy.
- Service levels are unclear, so couples cannot tell what they would get.
- Huge images make the portfolio crawl on a phone, so couples and clients leave before it loads.
- Enquiries arrive without date, budget or location, so every one starts with three emails.
- Past clients are never asked for reviews or referrals.
Where I’d start
A fast portfolio, an enquiry form that asks for date, venue and budget up front, and an automatic reply with your availability and next step.
- Planning packages explained
- Real wedding stories
- An enquiry form with budget and guest count
- Consultation booking
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- wedding planner near me
- destination wedding planner
- event planner
Questionsworth asking.
- How much does a website for wedding and event planners cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with wedding and event planners anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- How do I keep a portfolio site fast?
- Serve images at the size they are shown, in modern formats, and load them as the visitor scrolls. A gallery can hold hundreds of photos and still open quickly on a phone.
- Can the enquiry form check my availability?
- It can collect the date and reply automatically with next steps, and with some booking tools it can check the calendar directly.
More in events, weddings & creative
All industries- Wedding photographers
- Portrait and commercial photographers
- Videographers and video production companies
- Event and wedding venues
- Florists
- DJs and entertainers
- Event rental companies
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call