Websites and marketingfor law firms.
Clients usually arrive with one urgent question, and they hire whoever answers it clearly. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How law firms win customers online, and what I would put in place to win more of them.
How customers choose
People rarely browse law firm websites for fun. They arrive with a specific, often urgent question: a dispute, a contract, a business problem, a family matter. They want to know quickly whether the firm handles their issue, whether it is any good and what happens next. The firm that answers that question clearly usually gets the call.
What the website has to do
A law firm's site should have a page for each practice area, written around the questions clients actually ask, with lawyer profiles showing relevant experience. An enquiry form with a few qualifying questions routes each matter to the right person and politely filters out work the firm does not take. Fees and how the first consultation works should be explained plainly.
What keeps it busy
Speed of response matters more than most firms realise, so an automatic same-day acknowledgement and internal routing should be standard. Articles that answer legal questions in plain language rank well, build trust and increasingly get quoted by AI assistants, which is becoming a real source of enquiries.
Where it usually leaks
The places law firms most often lose a customer who was ready to buy.
- Practice areas share a page, so the firm ranks for none of them.
- The site describes the firm instead of answering the question the client arrived with.
- Enquiries land in a shared inbox and wait days for a reply.
- Practice areas share one page, so none of them ranks.
Where I’d start
A page per practice area that answers the client’s real question, a short qualifying enquiry form, and a same-day automated acknowledgement.
- A page per practice area
- Lawyer profiles with expertise
- A qualifying enquiry form
- Same-day acknowledgement and routing
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for law firms cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with law firms anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- How do professional firms show up in AI search answers?
- By publishing clear answers to the questions clients actually ask, on pages that can be read without JavaScript, with the author named and the firm properly marked up. Assistants quote sources they can identify and check.
- Can the enquiry form screen out work we do not take?
- Yes. A few short questions at the start can route each enquiry to the right person, or politely point it elsewhere, before anyone spends time on a call.
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Sound familiar?Let’s find where yours leaks.
Book a 30-minute call