Websites and marketingfor language schools.
Learners compare schools on method, level and timetable. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How language schools win customers online, and what I would put in place to win more of them.
How customers choose
Language learners compare schools on method, level, timetable and price, and many are unsure what level they are. Some need a language for work or immigration and have a deadline, while others are learning for travel or family and want something enjoyable they will stick with.
What the website has to do
The site should start with an online placement test that tells learners where they stand and captures their details. Course pages by level and format, group, private, online or intensive, with clear schedules and prices, make choosing easy. Teacher profiles and an explanation of your method build trust, and online enrolment removes friction.
What keeps it busy
Intake campaigns timed to course start dates fill classes, and follow-up emails for people who took the placement test but did not enrol recover many of them. Reviews from students, content about learning the language and exam preparation pages help new learners find you.
Where it usually leaks
The places language schools most often lose a customer who was ready to buy.
- The placement test is offline, so the first step feels like work.
- The site does not say who the course or lessons are for, so the right people do not recognise themselves.
- Free consultations or trial lessons are not followed up.
- Results and testimonials exist but are hidden or missing.
Where I’d start
Clear pages for each subject, level or programme, a trial lesson or call on every page, and a follow-up sequence that answers objections.
- An online placement test that captures leads
- Course pages by level and format
- Enrolment and payments
- Intake campaign emails
What your customers search
Each of these deserves a page that answers it directly. That is what ranks on Google, and what AI assistants quote when someone asks them instead.
- English classes near me
- Spanish lessons online
- language school
Questionsworth asking.
- How much does a website for language schools cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with language schools anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Can I sell courses or programmes from my own site?
- Yes. Payments, sign-ups and delivery can run from your site or a connected platform, so you keep the customer relationship rather than renting it from a marketplace.
- How do I fill classes at the start of each term?
- Start before the term does. A list built from trial lessons and enquiries, emailed a few weeks ahead with a clear deadline, fills places more reliably than ads alone.
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Sound familiar?Let’s find where yours leaks.
Book a 30-minute call